Sunday, March 18, 2007
Review John Chow dot Com and Get Traffic
Review John Chow dot Com and Get Traffic
John Cow dot Com is a blog that has in it a cool concept. On the one hand, the blog provides useful resources for folks to get more traffic to their blogs, and hence more money.
But what is really interesting is the way in which the blog has been able to attract visitors. It uses a unique link-bait (link-bait is a term used for ideas that can get your blog lots of links). To paraphrase in the author's own words: "John Chow dot Com is a blog that helps you make money online. He is offering to link to your blog if you review his blog."
One needs to see how the blog evolves this concept further; in a way, it is a unique way of link-exchange...I'll be surprised if a lot of clones do not appear in the very near future.
But let not the unique link-bait concept distract you from the equally interesting resources provided at the blog. Most blog posts will be useful to folks who are in the business of running blogs...
Btw, needless to say, I am hoping Syn.in gets some useful traffic from John Cow dot Com!
John Cow dot Com is a blog that has in it a cool concept. On the one hand, the blog provides useful resources for folks to get more traffic to their blogs, and hence more money.
But what is really interesting is the way in which the blog has been able to attract visitors. It uses a unique link-bait (link-bait is a term used for ideas that can get your blog lots of links). To paraphrase in the author's own words: "John Chow dot Com is a blog that helps you make money online. He is offering to link to your blog if you review his blog."
One needs to see how the blog evolves this concept further; in a way, it is a unique way of link-exchange...I'll be surprised if a lot of clones do not appear in the very near future.
But let not the unique link-bait concept distract you from the equally interesting resources provided at the blog. Most blog posts will be useful to folks who are in the business of running blogs...
Btw, needless to say, I am hoping Syn.in gets some useful traffic from John Cow dot Com!
Wednesday, March 14, 2007
A Cool idea - Viral Blog List
A Cool idea - Viral Blog List
Read a brief idea on how bloggers belonging to connected groups can build a viral blog list.
Here's how it works, in the author's words -
"I post my list of bike blogs that I like and read and then you cut and paste the list onto your blog and add the sites that you like and read. Then anybody who reads the list does the same and a great viral meme is born, creating lots of exposure to the blogs on the lists and giving people a new set of blogs to read that they might not have known anything about."
Looks like a good idea that is useful to readers and blog owners alike
Read more from this blog post at Panther City Blogs
Read a brief idea on how bloggers belonging to connected groups can build a viral blog list.
Here's how it works, in the author's words -
"I post my list of bike blogs that I like and read and then you cut and paste the list onto your blog and add the sites that you like and read. Then anybody who reads the list does the same and a great viral meme is born, creating lots of exposure to the blogs on the lists and giving people a new set of blogs to read that they might not have known anything about."
Looks like a good idea that is useful to readers and blog owners alike
Read more from this blog post at Panther City Blogs
Zookoda: A cool new marketing tool for bloggers?
Zookoda: A cool new tool for bloggers?
This blog post at Bryan Le Daily Post discusses Zookoda, an interesting new free service that’s starting. Zookoda is a unique new service that allows bloggers to set up email marketing campaigns to send newsletters to their subscribers, be it blog posts through your RSS feed, or just random information.
Read more from this post
This blog post at Bryan Le Daily Post discusses Zookoda, an interesting new free service that’s starting. Zookoda is a unique new service that allows bloggers to set up email marketing campaigns to send newsletters to their subscribers, be it blog posts through your RSS feed, or just random information.
Read more from this post
Tuesday, February 27, 2007
Experiential Marketing Showing Good Growth
Thought I'd dwell a bit on this interesting trend that is getting more and more advertisers interested. Here's what the Wikipedia entry has to say on Experiential Marketing.
"
Experiential marketing
From Wikipedia, the free encyclopedia
Experiential marketing uses brand relevant experiences to engage key audiences while creating a forum where these audiences interact with a brand. It involves high levels of interactivity and sensory impact and seeks to elicit an emotional response among the target through a more personal level of engagement than other media.
Category growth
As the term becomes more widely recognized, (now receiving more than 4.7 million hits on Google) experiential marketing continues to grow in popularity among consumers and marketers alike.
Marketers spent more than $150 billion on experiential marketing in 2005. According to a study by HPI Research Group, 68% of surveyed marketing executives spent more on experiential marketing in 2005 than in 2004 and half of those executives expect to increase spending in 2006.
Experiential marketing is also termed as customer experience marketing because the idea is to communicate the essence of the Brand through a personalised experience. "Remember," says Erik Hauser "Experiential is a methodology not a medium."
The term "experiential marketing" is trademarked and owned by Experiential Marketing Limited Partnership doing business as XMC Sports and Enterainment, a global experiential marketing firm located in Toronto, Canada.
The need
With emerging media entering the marketplace on a regular basis, vying for consumers’ attention is becoming increasingly difficult. The 30-second spot is proving to be less effective and marketers are forced to look for alternatives. Consumers themselves have even resorted to avoiding messages whenever possible by installing pop-up blockers or fast forwarding their DVR (such as TiVo) to avoid commercials.
Experiential marketing was once seen as an alternative approach to reaching the most media-savvy audience. It offers an engaging, entertaining and interactive brand experience unmatched by traditional marketing. In today's marketing landscape experiential marketing is leading the way.
In the past ten years, experiential marketing has become a hot topic in the branding world. Some of the most prominent brands such as Levi's, Nokia, Harley-Davidson and Volkswagen have implemented successful experiential programs to reach their target.
Visit the home of experiential marketing on the web at http://www.experientialforum.com
"
All content at Syn.in are licensed under the GNU Free Documentation License. This page uses content from the Wikipedia article Experiential Marketing
"
Experiential marketing
From Wikipedia, the free encyclopedia
Experiential marketing uses brand relevant experiences to engage key audiences while creating a forum where these audiences interact with a brand. It involves high levels of interactivity and sensory impact and seeks to elicit an emotional response among the target through a more personal level of engagement than other media.
Category growth
As the term becomes more widely recognized, (now receiving more than 4.7 million hits on Google) experiential marketing continues to grow in popularity among consumers and marketers alike.
Marketers spent more than $150 billion on experiential marketing in 2005. According to a study by HPI Research Group, 68% of surveyed marketing executives spent more on experiential marketing in 2005 than in 2004 and half of those executives expect to increase spending in 2006.
Experiential marketing is also termed as customer experience marketing because the idea is to communicate the essence of the Brand through a personalised experience. "Remember," says Erik Hauser "Experiential is a methodology not a medium."
The term "experiential marketing" is trademarked and owned by Experiential Marketing Limited Partnership doing business as XMC Sports and Enterainment, a global experiential marketing firm located in Toronto, Canada.
The need
With emerging media entering the marketplace on a regular basis, vying for consumers’ attention is becoming increasingly difficult. The 30-second spot is proving to be less effective and marketers are forced to look for alternatives. Consumers themselves have even resorted to avoiding messages whenever possible by installing pop-up blockers or fast forwarding their DVR (such as TiVo) to avoid commercials.
Experiential marketing was once seen as an alternative approach to reaching the most media-savvy audience. It offers an engaging, entertaining and interactive brand experience unmatched by traditional marketing. In today's marketing landscape experiential marketing is leading the way.
In the past ten years, experiential marketing has become a hot topic in the branding world. Some of the most prominent brands such as Levi's, Nokia, Harley-Davidson and Volkswagen have implemented successful experiential programs to reach their target.
Visit the home of experiential marketing on the web at http://www.experientialforum.com
"
All content at Syn.in are licensed under the GNU Free Documentation License. This page uses content from the Wikipedia article Experiential Marketing
Labels: advertising, marketing
