Sunday, February 04, 2007
Understanding Emerging Markets, BRIC by Brick
Understanding Emerging Markets, BRIC by Brick
This is the title of a new book about doing business in the emerging markets, especially the BRIC countries Brazil, Russia, India & China. Written by Stefano Pelle, the COO of Perfetti Van Melle Group's Russia and South Asia.
The book answers questions that executives ask while planning to enter these emerging markets - including issues such as joint ventures, choosing expatriates who will manage / head these divisions, hiring local talent, implementing culturally intelligent strategies etc.
The book also points out some of the challenges in these emerging markets - corruption for instance, and related unsustainable practices.
This book blends theory with data and offers practical insights and perspectives.
Publisher: Response Books
Published Year: 2006 / 2007
This is the title of a new book about doing business in the emerging markets, especially the BRIC countries Brazil, Russia, India & China. Written by Stefano Pelle, the COO of Perfetti Van Melle Group's Russia and South Asia.
The book answers questions that executives ask while planning to enter these emerging markets - including issues such as joint ventures, choosing expatriates who will manage / head these divisions, hiring local talent, implementing culturally intelligent strategies etc.
The book also points out some of the challenges in these emerging markets - corruption for instance, and related unsustainable practices.
This book blends theory with data and offers practical insights and perspectives.
Publisher: Response Books
Published Year: 2006 / 2007
Labels: Books, Brazil-Business, BRIC, China-Business, Emerging-Markets, India-Business, Russia-Business
