Tuesday, February 06, 2007
Mars to End Ads, Commercials for Under-12 Children, Kids
Mars to End Ads, Commercials for Under-12 Children, Kids
Masterfoods, the makers of Mars & Snickers chocolate bars is to stop marketing confectionery to children by end of 2007. This is a much higher age threshold than had been set previously by makers of confectionery.
This response has been partly owing to increasing concerns regarding links between advertising and childhood obesity.
Masterfoods, one of the top 30 advertisers in the world, could also have taken such a decision in light of a EU ruling made two years ago threatening companies with regulation.
Other companies which are major advertisers in the same or similar categories - PepsiCo, Cadbury Schweppes, Nestle, Kraft, Coca Cola etc could also make somewhat similar decisions, feel industry analysts, though some of these companies already have regulations on advertising to children.
Regulatory authorities in countries - especially in the EU - have started looking more seriously at advertising to children of specific product categories - especially snack foods, confectionery, beverages & soft drinks - that could have serious implications for the health & diet of children
Masterfoods, the makers of Mars & Snickers chocolate bars is to stop marketing confectionery to children by end of 2007. This is a much higher age threshold than had been set previously by makers of confectionery.
This response has been partly owing to increasing concerns regarding links between advertising and childhood obesity.
Masterfoods, one of the top 30 advertisers in the world, could also have taken such a decision in light of a EU ruling made two years ago threatening companies with regulation.
Other companies which are major advertisers in the same or similar categories - PepsiCo, Cadbury Schweppes, Nestle, Kraft, Coca Cola etc could also make somewhat similar decisions, feel industry analysts, though some of these companies already have regulations on advertising to children.
Regulatory authorities in countries - especially in the EU - have started looking more seriously at advertising to children of specific product categories - especially snack foods, confectionery, beverages & soft drinks - that could have serious implications for the health & diet of children
Labels: advertising, children, confectionery, obesity
