Tuesday, February 06, 2007
Advertainment - Entertaining Advertisements, Commercials, Ads
Advertainment - Entertaining Advertisements, Commercials
Entertainment in advertisements is not new - hardly so, in fact. But there has been a renewed focus on how entertaining advertisements can be a win-win for everybody - the advertiser, the product/brand and of course the audience, not to mention the advertising company that makes a good amount of money too
The million dollar question is of course to figure out how to blend all the aspects - entertainment, the message about the product, positioning, target audience - in such a manner that the ad does what it is supposed to do - increase sales / mind share - is cost-effective to produce and is able to deliver the goods in the few seconds that it has got. Not an easy thing to do!
See a useful resource on Memorable Advertisements for more on this topic
Entertainment in advertisements is not new - hardly so, in fact. But there has been a renewed focus on how entertaining advertisements can be a win-win for everybody - the advertiser, the product/brand and of course the audience, not to mention the advertising company that makes a good amount of money too
The million dollar question is of course to figure out how to blend all the aspects - entertainment, the message about the product, positioning, target audience - in such a manner that the ad does what it is supposed to do - increase sales / mind share - is cost-effective to produce and is able to deliver the goods in the few seconds that it has got. Not an easy thing to do!
See a useful resource on Memorable Advertisements for more on this topic
Labels: advertising
