Wednesday, November 29, 2006
New Online Targetted Advertising Techniques
More sophisticated online, targetted advertising are emerging...
Behavioral targeting, along with massive data collection, user tracking and audience profiling allows marketers to more accurately match advertising with users. When users visit a site, they are assigned a non-personally identifying number.
From there, users are tracked throughout their Internet travels.
On the flip side, privacy advocates are concerned that this could be a breach of privacy...though users are not known by name, only by their habits
Read more from this article @ eSecutiry Planet
Behavioral targeting, along with massive data collection, user tracking and audience profiling allows marketers to more accurately match advertising with users. When users visit a site, they are assigned a non-personally identifying number.
From there, users are tracked throughout their Internet travels.
On the flip side, privacy advocates are concerned that this could be a breach of privacy...though users are not known by name, only by their habits
Read more from this article @ eSecutiry Planet
